KYP - Turning insight into instructions.
Know what a vendor really wants before you value their home.
KYP ranks what a seller actually cares about — price, speed, discretion, communication — before your valuer walks through the door.
- Detailed diagnostic report, ready roughly 15 seconds after they finish
- No client details required — just your own property reference
- A simple, quick exercise your vendor completes on their phone
Every vendor says the same thing. It's rarely the whole story.
Almost half of sellers invite three agents to value before choosing one (Zoopla/YouGov, 2025), and every one says the same line: highest price, lowest fee. Pitch on that alone and you're competing purely on fee. In reality, sellers are often driven by an urgent onward move, fear of a sale falling through, discretion, or simply wanting an agent who communicates well.
| Standard valuation | KYP valuation |
|---|---|
| A generic pitch, competing mainly on fee | A pitch shaped around what this vendor actually prioritises |
| Every seller sounds the same in the room | You already know their two or three real priorities before you arrive |
| Time spent working out what they want, on the day | That time is already spent — you walk in with the answer |
| Fee erosion to win the instruction | Win at full fee by demonstrating you understood them first |
How it works
- Send the link, with your own reference. Add your property or valuation-diary reference to the link — no client details, no setup required.
- Vendor ranks their priorities. A short, head-to-head choice exercise on their phone or computer. About 4 minutes.
- Report lands in your inbox. Typically an 8-page PDF, roughly 15 seconds after they finish, referenced by the code you set.
Steps
From enquiry to insight, in five steps.
Enquiry call
Client calls in — nothing changes about how you take the enquiry.
Link sent
A neutral ichoose.uk link goes straight to their phone or inbox.
Session run
A short series of head-to-head choices — no forms, no jargon.
Client sees results
A simple, clear ranking of their priorities.
You get the report
Full detail, ready before you call back.
Time is money
How much are lost instructions costing you?
Move the sliders. This is time you're already spending on valuations that don't convert.
spent on valuations that never became instructions, before you'd have known it.
Simple, no-games pricing
Per Block (150 credits)
£100/month
Add as many blocks as you need. Each block is 150 profile credits, which provides up to 50 fully detailed reports, per month.
If you need a few more on a given month, the plan just keeps working on an overage basis, which, even then is only £3 per fully detailed, Eight-page report.
Get startedOne extra instruction every 18 months covers the whole year — even allowing for half to fall through before completion.
Assumes half of signed instructions fall through before completion — a deliberately conservative allowance.